4 min read
Businesses wanted to use Kai to handle customer support. But they had no way to check if it was ready before switching it on. I designed the solution.
6 min read
When a user decides to subscribe, the checkout screen should get out of the way. SonyLIV's didn't. I redesigned it to remove the friction that was turning intent into drop-off.
5 min read
Bestway wanted loyalty added to their mobile app. I reframed the question: how do we make loyalty valuable enough that customers actually come back?
7 min read
Accounts receivable analysts were managing hundreds of accounts per cycle across disconnected tools. Every call left a trail of manual work. I redesigned the workflow to remove that overhead.
SonyLIV had 350M+ users and a growing content library, but the Android TV subscription flow was haemorrhaging revenue. Users reached the paywall, couldn't make sense of the plans, and left. I redesigned the entire selection-to-checkout journey for a 10-foot, remote-control interface, and turned a conversion problem into a business win.
SonyLIV's catalogue kept growing. Search didn't keep up. Users were abandoning searches they should have been able to complete. I redesigned the experience to reduce that friction.
