About
I turn complex problems into products that feel effortless.
I turn complex problems into products that feel effortless.
I turn complex problems into products that feel effortless.
I turn complex problems into products that feel effortless.
Based in London, I'm a Product Designer with 7+ years across B2B SaaS and B2C, from zero-to-one discovery to shipping high-fidelity UI at scale. I recently led UX for an AI platform where teams build and manage AI-powered experiences, and I've shipped conversion-focused mobile journeys that move real business metrics. I work end-to-end: research, systems thinking, prototyping, and close collaboration with PMs and engineers until the thing is actually out the door. I care about accessible, scalable design — not just beautiful screens.
Based in London, I'm a Product Designer with 7+ years across B2B SaaS and B2C, from zero-to-one discovery to shipping high-fidelity UI at scale. I recently led UX for an AI platform where teams build and manage AI-powered experiences, and I've shipped conversion-focused mobile journeys that move real business metrics. I work end-to-end: research, systems thinking, prototyping, and close collaboration with PMs and engineers until the thing is actually out the door. I care about accessible, scalable design — not just beautiful screens.
.location
London, UK
From my lense
I notice patterns, details, and flow, in cities, spaces, and products.
I notice patterns, details, and flow, in cities, spaces, and products.
Why me?
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Collaborative Process
I work closely with you, integrating your feedback to create designs that exceed your expectations.
Collaborative Process
I work closely with you, integrating your feedback to create designs that exceed your expectations.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
YOUTUBE
YOUTUBE
YOUTUBE
YOUTUBE
Mentoring for designers who want real progress
I mentor designers on portfolio storytelling, interview walkthroughs, and practical AI workflows , so you can communicate your thinking clearly and stand out with confidence.
Mentoring for designers who want real progress
I mentor designers on portfolio storytelling, interview walkthroughs, and practical AI workflows , so you can communicate your thinking clearly and stand out with confidence.
Portfolio + case study storytelling
Skimmable, impact-led case studies built around problem → decisions → outcome.
Interview prep (mock + walkthroughs)
Sharper answers, calmer delivery, and stronger design narratives.
Portfolio + case study storytelling
Skimmable, impact-led case studies built around problem → decisions → outcome.
Interview prep (mock + walkthroughs)
Sharper answers, calmer delivery, and stronger design narratives.
0+
0+
Total mentoring time
0
0
Sessions completed
0%
0%
Average attendance