Redefining SonyLIV's Android TV Subscription Flow
SonyLIV was growing fast, but subscription conversions weren't scaling at the same pace. Redesigned the plan selection → payment journey to reduce confusion and increase purchase confidence.
Team Composition
TL;DR
Problem
Users were dropping because plan selection felt unclear and pricing differentiation wasn't obvious.
What I did
Built clearer plan comparisons, added pricing/upsell clarity, and streamlined selection → checkout.
Impact
More subscriptions, fewer drop-offs, faster decisions, higher engagement with plan selection.
Challenge
Context
SonyLIV's Android TV subscription flow asked users to compare plans with unclear feature differentiation and pricing that wasn't easy to compare at a glance, on a 10-foot interface, where every extra decision costs more attention than on mobile.
Strategy
Decision 1: Build clearer plan comparison
ShippedWhy: Pricing differentiation wasn't obvious, so users couldn't tell what they'd actually be paying for.
- Side-by-side plan comparison with feature checklists
- Clear pricing per duration option
Result: Faster, more confident plan decisions.
Decision 2: Streamline selection straight through to checkout
ShippedWhy: Extra steps between choosing a plan and completing payment increased drop-off on a remote-control interface.
- Reduced steps from plan selection to payment confirmation
Result: Fewer checkout drop-offs and more completed, paid subscriptions.
Process & Visuals
Results
Reflection
Designing for a 10-foot, remote-control interface changes what "simple" means: every extra decision point costs more attention than it would on mobile, so clarity in plan comparison mattered more here than it would have in a touch-first flow.